About Us

About Aluity

Aluity Insurance and Financial Services has been located at 213 S Walker St #2 in Princeton WV since it’s founding in 2005. Since day one, we have been an independent agency – we don’t work for the insurance companies, we work for YOU!  We offer a local place to come and sit down and talk about your healthcare needs and help choose a path that best meets your needs based upon your health and financial situation.  You can always reach a live person by calling our office at 304-431-9900.

Remember, as an independent insurance agency, we work for you, our clients.  We contract and certify with many different Insurance Companies, not just one. We do that by offering the right Insurance products, with the most competitive rates and most important with the right benefits that cover your needs.  

Travis Pace founded Aluity Insurance / Princeton Insurance Group in 2005 as Princeton’s original Medicare Focused Insurance Agency.  Travis holds a Bachelor of Science double major in Business Administration and Computer Science from Bluefield State College, and a Master of Business Administration from West Virginia University.